Santena, 07 November 2024 - The partnership will combine PLI’s technological expertise and innovation with KENNOL’s thorough understanding of the French retail channel, aiming to capture a significant retail market share.

PLI manufactures and markets a full range of high-quality automotive lubricant products with a global remit for cars, trucks, motorbikes and argi cultural vehicles. KENNOL is a lubricants and technical fluids specialist with a strong footprint in France markets. KENNOL will leverage PLI’s technological leadership, developed with insights from Formula 1 and marketing, whereas PLI will benefit from KENNOL’s strong local retail presence and supply chain flexibility.

The co-branded PETRONAS Syntium KENNOL product range consists of 13 engine oil products addressing a vast majority of the French carpark. (This range will exclusively be sold in supermarkets, hypermarkets and quick repair services.) They will be co-branded and have a dedicated label design that makes the new product stand out on the shelves.

Both parties are highly engaged and excited about the commercial and customer service opportunities this partnership creates.

Giuseppe Pedretti, Regional Managing Director EMEA, PLI says: “France is an interesting growth market for PLI and our partnership with KENNOL allows us to strengthen our presence in the region – both from a retail and supply chain perspective. The positioning of the new PETRONAS Syntium KENNOL product range means that we can engage with end-users directly in those locations where consumers go for their daily shopping or oil change, something that has not been possible for us before. Also, the local product manufacturing and logistics scale allow for greater supply chain flexibility with short delivery times at competitive costs.”

Léa Morihain, Directrice Géneral at KENNOL states: “At KENNOL we have forty years of commercial relationships with French retail, quick fits and parts distributors under our belt. This makes us a trusted brand on the French market. The partnership with PETRONAS gives us access to technical information and visibility of future technologies that will elevate our product development. This will give us the opportunity to innovate and expand into new markets to grow our footprint.”

The partnership will start operationally with immediate effect. PLI and KENNOL commercial partners & prospects will receive more information about the opportunities this partnership provides.

For more information about PLI visit www.pli-petronas.com, for more information about KENNOL have a look at https://kennol.com/en/ .

About PETRONAS Lubricants International

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.

We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.

PLI is driving an aggressive business growth agenda as one of the leading global lubricant companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visit www.pli-petronas.com.

About KENNOL

Created in 1993, KENNOL has always been performance driven: indeed, the French brand creates and tests its lubricants and technical fluids in racing conditions, before bringing them to the market. This process is the warranty that any lubricant developed this way will protect and perform with any daily vehicle. Distributed in more than 70 countries, the 100% Made in France ranges of products by KENNOL gained the respect of aftermarket professionals, as well as many fans (more than 500 000 fans on socal medias) and consumers, thanks to its high-quality oils, fluids, and provided services.

The family-owned brand and Group has a rich tradition of innovation, consistently bringing market-leading ideas and concepts to life through numerous forward-thinking projects over the years, including an important CSR involvement (fuel economies, plastic reductions, recycled plastics, bulk sales, PET blow molding etc..). As the flagship brand of ACCOR Lubrifiants, KENNOL stands out through its high-profile racing and television sponsorships, establishing itself as Europe’s most dynamic and visible lubricants brand in recent years. Discover more on www.KENNOL.com.