18th October 2023, Turin, ITALY: Today, PETRONAS Lubricants International (PLI) launches its new NEV Fluids Business Unit to support the research, development, and marketing of lubricant solutions specifically designed for the electric vehicle (EV) market.
Creating an innovative division is responding to the growing demand across EMEA for EVs. It will be led by James Mark, former EMEA Marketing Director, in the newly created role of Head of NEV Fluids. In 2022, one in seven passenger cars bought globally was an EV – a sales increase of 60% versus 2021. This figure will only increase as European legislations and incentives to reduce emissions are implemented, as well as a desire by consumers to drive more sustainably.
The rise in EVs creates new challenges for the automotive and lubricant industry. Still, PLI is committed to investing resources to be the key global player in this segment and deliver high-performing solutions that meet customer needs.
As well as building solid technical capabilities in the segment, the launch of this Business Unit solidifies the next phase of engineering that builds upon the momentum generated through PLI's market-leading PETRONAS Iona EV fluid product range. Now more than ever, PLI is committed to leveraging its extensive lubricants expertise to help customers adopt EVs and prepare for the energy transition from combustion engines (ICE) to EVs.
James Mark, Head of NEV Fluids Business Unit, PLI, says: "We're in an exciting era of the automotive industry as we see more types of cars on the road than before, all with different needs and performance requirements. I am excited to lead our research and development teams to engineer the EV fluid solutions for tomorrow, today. I look forward to growing PLI's NEV Business to become a key global player in this segment."
Alessandro Orsini, Head of Group Marketing and Group Customer Excellence at PLI, comments, "PETRONAS Lubricants International’s target is to be a top player in the EV Fluids Solutions Industry, and this team will be the catalyst to accelerate us towards this ambition. James' experience will be crucial to effectively accelerate the company's offering for a sustainable mobility future and be a relevant NEV Fluid player globally."
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